Posts Tagged seo tips
Google Webmaster account
I guess this is pretty basic but if you don’t know it can be a world of hurt.
Get yourself a google webmaster account. http://www.google.com/webmasters/
This is a great way to show google you exist. Then, you can start getting your pages indexed, and start getting some real traction. Uploading your sitemap in conjunction with getting a google analytics and installing the tracking code will really put a sign in google’s face saying, “I’m here! Love me!”
It’s also a good way to see how many broken links you have. And, let me tell you, keeping that bad-boy at zero is what you want to aim for. Set up a 301 redirect – but just keep that number LOW. L-O-W.
At one point our company exploded in a frenzy of broken links, and our indexed pages actually went DOWN. I put in a re-direct and the broken link counter started to go down – and our indexed pages went up.
So – to recap
1) Get a google webmaster account.
2) Upload your sitemap there.
3) Get a google analytics account.
4) Install the tracking code.
5) Make sure your broken links on your google webmaster account is low.
And you’ll be money.
Meta Tag: Keywords and description
It’s important to have meta tags for both your description and keywords. I figure it’d be like trying to scuba dive without a tank. Not really going to get that far.
However, it’s probably just as important to make sure the keywords and description reflect the content of each individual page. Of course, you hit up your main keywords and all that on your front page, as that’s what’s going to be indexed first. But it might actually count against you if you just copy and paste the same description tag for every single page.
It takes a little bit of time – but going into each page and making sure they’re just right can be well worth it.